How are prospective students’ views on university accommodation changing?

How are prospective students’ views on university accommodation changing?

by Ellie Wall. Marketing Intern, Alterline. With the current COVID restrictions resulting in fewer nights out and more nights in, making the right decision about where to live whilst at university is now more important than ever. We know from previous Alterline research that 74% of prospective students say the accommodation offered by a university would influence their choice of…
May 25, 2021
How much do parents influence university accommodation decision-making?

How much do parents influence university accommodation decision-making?

by Sharon Steele - Marketing & Client Communities Director, Alterline. I know from my own experience that, whilst the thought of your child moving away from home and gaining independence at university can be difficult to come to terms with, you nevertheless support their choices and transition as much as you possibly can, especially regarding their living arrangements. My experience…
May 25, 2021
What are the prospects for Alumni engagement in 2021?

What are the prospects for Alumni engagement in 2021?

After a challenging 2020, alumni teams are beginning to look ahead as prospects for 2021 appear more positive. The disruption to alumni relations has prompted the necessity for new methods of engagement, combined with efforts to support the additional hurdles alumni face. Many universities have been moving forward across all their external communications with an expanded repertoire of online events,…
January 4, 2021
Where do Mature Students fit into your Marketing and Recruitment Planning?

Where do Mature Students fit into your Marketing and Recruitment Planning?

As we approach the end of 2020 it would be an understatement to say that the year has been a challenging one for University recruitment and marketing teams. However, the recruitment cycle continues to turn and attracting students for the 2021 intake, together with developing strategies and communications to target specific student groups, are now firmly at the top of…
December 2, 2020
New projects: UG and PGT Recruitment for 2021 intakes

New projects: UG and PGT Recruitment for 2021 intakes

With so many unknowns about marketing and recruitment during the COVID-19 pandemic, we've continued to work with our university recruitment and insight community to develop complementary services on both undergraduate and postgraduate taught recruitment which will deliver rapid intelligence to protect your income for the next, and future, academic years. 
October 28, 2020
Increasing Mature Student Recruitment – project completed December 2020

Increasing Mature Student Recruitment – project completed December 2020

The Office for Students has identified reversing the decline in higher education participation by mature students as a key priority relating to improving fair access to higher education. However, mature students have different hopes and fears, media habits, decision-making processes and information needs than their younger counterparts. Our latest collaborative insight project provides fresh intelligence to help widening access and…
October 28, 2020
What’s Influencing 2021 Postgraduate Recruitment?

What’s Influencing 2021 Postgraduate Recruitment?

Postgraduate students make up almost a quarter of all students in the UK, but they rarely attract the level of attention and priority that their numbers demand.  Amidst the tough decision making about university recruitment and academic scheduling earlier in the Covid pandemic, it was unsurprising to see the announcements being made about pausing postgraduate course recruitment and deferring September…
October 28, 2020
Student Accommodation and the impact of Covid-19

Student Accommodation and the impact of Covid-19

We know from our past research with prospective first-year students how important the accommodation offer is to their choice of university and expectations of their student experience with 74% agreeing that the accommodation offered by universities influenced their choice of institution and 49% agreeing that they would change their mind about studying at an institution if they did not like…
October 21, 2020
The rising need for student mental health and wellbeing support

The rising need for student mental health and wellbeing support

Student mental health and wellbeing have been high on the university agenda since it was recognised that there appeared to be higher levels of mental distress amongst students compared to their non-student peers.[1] Coupled with the intimate link between achieving academic success and strong mental health, the case for university and students’ unions’ teams to focus on developing their wellbeing…
October 20, 2020
Enhancing PhD recruitment – project completed October 2020

Enhancing PhD recruitment – project completed October 2020

We know applying for a PhD can be complex, daunting, challenging and exciting all at the same time. Rather than a purely rational process, choices are shaped by a series of conscious and unconscious decisions taken over a period of years. This unique collaborative insight project will generate fresh qualitative intelligence to help teams approach recruitment of Postgraduate Researchers (PhDs)…
May 22, 2020
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