Creating accommodation fit for future students’ needs

Creating accommodation fit for future students’ needs

With the research report due in late September and the findings workshop taking place in October, this unique project will provide evidence about the accommodation expectations, hopes and fears of prospective Home undergraduates to support effective strategic decisions about accommodation offers in the future,
August 14, 2026
Use of AI in Undergraduate Decision-Making: new research project

Use of AI in Undergraduate Decision-Making: new research project

In our exciting new quantitative and qualitative insight project, starting October, we will uncover the deeper implications of prospects’ use of AI in their decision-making journeys, including what makes prospects consider an institution, or dismiss it, and what action university teams might take to future proof their marketing and communications,
August 14, 2026
Road to University – Next Generation: report now available

Road to University – Next Generation: report now available

What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Our ‘Road to University - Next Generation’ research package, available to purchase now, provides new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.
July 14, 2026
Future Commuter Students – new report

Future Commuter Students – new report

Our Future Commuter Students insight report, available now for just £950 + VAT, provides insights about commuters’ decision-making journeys, perceptions and needs, looking at both their own perspectives and experiences and producing a comparison to on-campus prospects/students to understand key differences.
April 24, 2026
UG Entry Requirements Perceptions – report now available

UG Entry Requirements Perceptions – report now available

How do students interpret and respond to entry requirements in the context of a shifting transparency landscape, particularly driven by the new UCAS features displaying the grades of accepted applicants? Join us now on this popular research collaboration for the full insights!
January 28, 2026
Free School Meals Decision-Making – report now available

Free School Meals Decision-Making – report now available

In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.
January 28, 2026
Free School Meals Undergraduate Experience: report now available

Free School Meals Undergraduate Experience: report now available

In this unique qualitative insight project, we explored the on-course experience of undergraduate students who had previously been eligible for free school meals and how universities could better support this group in their transition to university, to continue in their studies and to succeed. The full report is now available to purchase and you can also download a complimentary high-level summary.
January 28, 2026
Student Life Pulse Light 2026

Student Life Pulse Light 2026

Run our Light Student Life Pulse insight programme in the Spring 2026. Get in touch now if you're looking to understand your students' experiences, benchmarked against the 14 students' unions we're currently working with in our Pulse community
January 27, 2026
Parents as Influencers 2025 – report now available

Parents as Influencers 2025 – report now available

Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.
January 20, 2026
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