Student Recruitment Archives - Alterline

Use of AI in Undergraduate Decision-Making: new research project

In our exciting new quantitative and qualitative insight project, starting October, we will uncover the deeper implications of prospects’ use of AI in their decision-making journeys, including what makes prospects consider an institution, or dismiss it, and what action university teams might take to future proof their marketing and communications,

Road to University – Next Generation: report now available

What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Our ‘Road to University - Next Generation’ research package, available to purchase now, provides new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.

Future Commuter Students – new report

Our Future Commuter Students insight report, available now for just £950 + VAT, provides insights about commuters’ decision-making journeys, perceptions and needs, looking at both their own perspectives and experiences and producing a comparison to on-campus prospects/students to understand key differences.

Free School Meals Decision-Making – report now available

In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.

Parents as Influencers 2025 – report now available

Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.

International Parents’ Influence – report now available

This report provides new evidence to help university recruitment and marketing teams navigate the landscape of international parental influence and take action to enhance engagement.

US Prospect Decision-Making (UG and PGT) – report now available

Our new collaborative insight project provides crucial, robust, quantitative and qualitative evidence for international marketing and recruitment teams looking to maximise potential US opportunity, enabling them to build successful campaigns based on UG and PGT decision-making insights of US prospects.

Recruitment decisions of students from Black backgrounds – report now available

In our unique qualitative insight project, now available to purchase, we took a dive into the detail behind the data, exploring the life stories of students from Black Heritage backgrounds and how universities could better support their decision-making and recruitment journeys

International Student Belonging – report now available

Our unique qualitative insight report provides missing evidence to assist strategies to attract and retain international undergraduate students in an increasingly competitive market.

Impact of cost-of-living on prospective students’ application behaviours: new project

The cost-of-living crisis has had a huge impact on students, with more than a quarter of students reporting that they have only £50 a month to live on after rent and bills. This crisis has recently been identified as a risk to equality of opportunity in higher education by the Office for Students and there is a clear need to…