Contextual admissions – new research project
Our next collaborative research project, starting in February 2027, will unpick the ways in which contextual admissions are used within university decision-making.
Student Recruitment
Use of AI in Undergraduate Decision-Making: new research project
In our exciting new quantitative and qualitative insight project, starting October, we will uncover the deeper implications of prospects’ use of AI in their decision-making journeys, including what makes prospects consider an institution, or dismiss it, and what action university teams might take to future proof their marketing and communications,
Road to University – Next Generation: report now available
What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Our ‘Road to University - Next Generation’ research package, available to purchase now, provides new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.
Future Commuter Students – new report
Our Future Commuter Students insight report, available now for just £950 + VAT, provides insights about commuters’ decision-making journeys, perceptions and needs, looking at both their own perspectives and experiences and producing a comparison to on-campus prospects/students to understand key differences.
Free School Meals Decision-Making – report now available
In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.
Parents as Influencers 2025 – report now available
Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.
International Parents’ Influence – report now available
This report provides new evidence to help university recruitment and marketing teams navigate the landscape of international parental influence and take action to enhance engagement.
US Prospect Decision-Making (UG and PGT) – report now available
Our new collaborative insight project provides crucial, robust, quantitative and qualitative evidence for international marketing and recruitment teams looking to maximise potential US opportunity, enabling them to build successful campaigns based on UG and PGT decision-making insights of US prospects.
Recruitment decisions of students from Black backgrounds – report now available
In our unique qualitative insight project, now available to purchase, we took a dive into the detail behind the data, exploring the life stories of students from Black Heritage backgrounds and how universities could better support their decision-making and recruitment journeys
International Student Belonging – report now available
Our unique qualitative insight report provides missing evidence to assist strategies to attract and retain international undergraduate students in an increasingly competitive market.