Intelligence to support UG and PG recruitment during Covid-19

With so many unknowns about marketing and recruitment during the COVID-19 pandemic, we’ve continued to work with our university recruitment and insight community to develop complementary services which will deliver rapid intelligence to protect your income for the next, and future, academic years.

Find out more and join
Please get in touch to find out more and discuss how we can package and tailor these projects and services to meet your needs. For more info and to arrange a chat contact: Sharon Steele, Client Community Manager Email: Sharon.steele@alterline.co.uk Phone: 0161 503 5760

Rapid intelligence: Covid-19 Recruitment Trackers

Looking for immediate intelligence to maximise recruitment and retention at this challenging time? Our Covid-19 tracker series will provide regular quantitative surveys to generate rapid insight when you need it. They focus on your applicants and your students. You can supplement the quantitative data with in-depth qualitative methods to get to the emotional drivers of decision-making and test your ideas and messaging and with costs starting from just £450 + VAT for our surveys, we can provide a solution to meet even the most restricted budgets.

 

1. Recruitment of UG applicants (2021 intake)
  • Get closer to your 2021 undergraduate applicant cohort
  • Focus on your home and/or international students
  • Understand their lives, intentions for 2021, decision-making criteria and information needs
  • Drive recruitment activities, engagement and communications with this crucial audience
2. Recruitment of your PGT applicants (2021 intake)
  • Get closer to your 2021 masters applicant cohort, and your 3rd year undergraduates who may continue to masters
  • Focus on your home and/or international students
  • Understand their lives, intentions for 2021, decision-making criteria and information needs
  • Drive recruitment activities, engagement and communications with this crucial audience.

Collaborative UG and PG Recruitment insight projects

Our collaborative projects offer you access to strategic intelligence with national/international prospects at a fraction of the cost of commissioning a bespoke study.

 

1. Insight for 2021 Postgraduate applications and entry
  • Get closer to 2021 UK and International Postgraduate applicants and understand their concerns, feelings, attitudes and latest intentions over the next 7 months
  • Two waves of quantitative surveys of 2,000 respondents globally in key regions: UK , Europe, North America, Central and South America, West Asia, East Asia, Africa to give robust statistics
  • Each wave will also bring together a group of 50 prospective PGT students in a qualitative online community Nov/Dec 2020 and March to May 2021
  • Drive your PGT recruitment and marketing for 2021
  • Find out more here.
2. Insight for 2021 Undergraduate applications and entry
  • Get closer to 2021 applicants cohort and understand their concerns, feelings, attitudes and latest intentions about university.
  • At its core this project has a qualitative online community bringing together a group of 50 year 13 students three times over a six-month period up to February 2021
  • Accompanied by a three waves of quantitative surveys of 400 year 13s to give robust statistics
  • Drive recruitment activities, engagement and communications with this crucial audience for 2021
  • Find out more here.

Key Market Segment collaborative insight projects     

Some audiences require a smart, tailored approach. Our national collaborative projects looking at Postgraduate Research decision-making and mature undergraduate student recruitment offer access to strategic intelligence at a fraction of the cost of commissioning a bespoke study.

 

1. PGR decision-making
  • This collaborative, in-depth qualitative research project, completing November 2020, explores the decision-making journeys and influencers of postgraduate researchers
  • It provides fresh evidence for university recruitment and marketing teams to inform PGR recruitment strategies and enhance the effectiveness of your communications and engagement with prospective postgraduate researchers
  • Find out more about joining now to access the report and attend the online action workshop on 4th November.
2. Mature UG decision-making
  • The OfS has identified reversing the decline in higher education participation by mature students as a key priority. However, mature students have different hopes and fears, media habits, decision-making processes and information needs than their younger counterparts
  • This collaborative insight project, completing November 2020, provides intelligence to help widening access and recruitment teams engage in a more sophisticated way with this unique audience
  • Find out more about joining now to access the report and attend the online action workshop in late November
Find out more and join
Please get in touch to find out more and discuss how we can package and tailor these projects and services to meet your needs. For more info and to arrange a chat contact: Sharon Steele, Client Community Manager Email: Sharon.steele@alterline.co.uk Phone: 0161 503 5760