Intelligence to support UG and PG recruitment during Covid-19

With so many unknowns about next academic year during the COVID-19 crisis, we've been working with our university recruitment and insight community to develop a series of complementary services which will deliver rapid intelligence to protect your income for the next, and future, academic years.

Find out more and join
Please get in touch to find out more and discuss how we can package and tailor these projects and services to meet your needs. For more info and to arrange a chat contact: Sharon Steele, Client Community Manager Email: Sharon.steele@alterline.co.uk Phone: 0161 503 5760

New rapid intelligence: Covid-19 Recruitment Trackers

Looking for immediate intelligence to maximise recruitment and retention at this challenging time? Our Covid-19 tracker series will provide regular quantitative surveys to generate rapid insight when you need it. They focus on your applicants and your students. You can supplement the quantitative data with in-depth qualitative methods to get to the emotional drivers of decision-making and test your ideas and messaging.

1. Recruitment of UG applicants (2020-21 intake)
  • Get closer to your 2020-21 undergraduate applicant cohort
  • Focus on your home and/or international students
  • Understand their lives, intentions for 2020-21, decision-making criteria and information needs
  • Drive recruitment activities, engagement and communications with this crucial audience
2. Recruitment of your PGT applicants (2020-21 intake)
  • Get closer to your 2020-21 masters applicant cohort, and your 3rd year undergraduates who may continue to masters
  • Focus on your home and/or international students
  • Understand their lives, intentions for 2020-21, decision-making criteria and information needs
  • Drive recruitment activities, engagement and communications with this crucial audience.
3. Retention of your current 1st & 2nd year UGs
  • Get closer to your current 1st and 2nd year undergraduate students to maximise retention
  • Focus on your home and/or international students
  • Understand their intentions, academic experiences, wellbeing and perceptions of communications and engagement
  • Drive retention activities, engagement and communications between now and onboarding for next academic year.

National collaborative insight projects

Our national collaborative projects offer access to strategic intelligence at a fraction of the cost of commissioning a bespoke study.

1. Parents as influencers during Covid-19
  • Fresh intelligence about parents’ concerns and information needs to help universities better engage with, and support them
  • A national survey of 1,000 parents of 16 to 18-year olds, as well as three days of qualitative exploration.
  • Options to supplement the national data with a local survey and bespoke qualitative questions.
2. Y12 insight for 2021 applications and entry
  • Get closer to 2021 (Year 12) applicants cohort and understand their concerns, feelings, attitudes and latest intentions about university.
  • At its core this project has a qualitative online community bringing together a group of 50 year 12s three times over a three-month period
  • Accompanied by a quantitative survey of 500 year 12s to give robust statistics
  • Drive recruitment activities, engagement and communications with this crucial audience for 2021.

Key market segment collaborative insight projects     

Some audiences require a smart, tailored approach. Our national collaborative projects looking at Postgraduate Research decision-making and mature undergraduate student recruitment offer access to strategic intelligence at a fraction of the cost of commissioning a bespoke study.

1. PGR decision-making
  • This collaborative, in-depth qualitative research project will explore the decision-making journeys and influencers of postgraduate researchers
  • It will provide fresh evidence for university recruitment, marketing and widening participation teams to inform your PGR recruitment strategy and enhance the effectiveness of your communications and engagement with prospective postgraduate researchers
2. Mature UG decision-making
  • The OfS has identified reversing the decline in higher education participation by mature students as a key priority. However, mature students have different hopes and fears, media habits, decision-making processes and information needs than their younger counterparts
  • This collaborative insight project will generate fresh intelligence to help widening access and recruitment teams engage in a more sophisticated way with this unique audience.
Find out more and join
Please get in touch to find out more and discuss how we can package and tailor these projects and services to meet your needs. For more info and to arrange a chat contact: Sharon Steele, Client Community Manager Email: Sharon.steele@alterline.co.uk Phone: 0161 503 5760