Intelligence to support prospective 2021/22 Undergraduate student recruitment during Covid-19

With so many unknowns about marketing and recruitment during the COVID-19 pandemic, we’ve continued to work with our university recruitment and insight community to develop complementary services which will deliver rapid intelligence to protect your income for the next, and future, academic years.

This ‘Intelligence to support prospective 2021/22 Undergraduate student recruitment during Covid-19 project’ combines a collaborative element, which enables participating universities to access national prospect insight, with institution-level intelligence which enables you to gather decision-making insight on your own enquirers and applicants.  Level of participation is flexible and you can join us for both or either element.

Why join this project?

  • The Covid-19 pandemic will continue to bring uncertainty for students wishing to start university in 2021
  • Attitudes, decision-making criteria and behaviours have all been, and will continue to be, affected by global events
  • Use rapid, independently gathered evidence to inform your undergraduate recruitment strategy as the situation changes
  • Enhance the effectiveness of your marketing, messaging and engagement with intelligence provided quickly and clearly to you when you need it
  • Network with other institutions to share ideas and approaches to undergraduate recruitment and benchmark your own data if participating in local surveying

What will the project explore?

The surveys and online community guides will be tailored to the unique decision-making journeys of undergraduate applicants and we will be seeking to answer the following crucial questions:

How does is work and what are the costs?

The strategic national collaborative insight costs £5,950 + VAT for the 7 month project and includes:

  • Three waves of quantitative surveys of 400 prospective UK undergraduate students  
  • Each wave will also bring together a group of 30-50 prospective undergraduate students in a qualitative online community which will allow us in-depth access to the emotions, underlying attitudes and intentions of the group
  • The three waves of fieldwork will take place in Sept/Oct  2020, Nov/Dec 2020 and Jan/Feb 2021 and will include topical questions based around the time of year and latest Covid-19 developments
  • After each wave you’ll receive a national insight report (if you join once the project has commenced you will receive the available national reports on joining)
  • An insight webinar following each wave, led by the research team – the first webinar will take place in November 2020

The institution-level intelligence, which enables you to gather decision-making insight on your own enquirers and applicants, can be purchased alongside or independently to the collaborative element and offers you the following options:

  • Run the quantitative survey at a time to suit your requirements – cost, including a report benchmarking your results with other participating institutions, is just £450 + VAT per wave 
  • To add bespoke questions into your quantitative survey costs an extra £500 + VAT (10 bespoke questions)
  • To run a 2 day follow up qualitative online community with up to 30 of your enquirers/applicants costs £1,750 +VAT inc. incentives and a summary report
For more information about how to join and a copy of the project outline click here to email Sharon Steele, Client Communities Manager, at