About Us

Alterline is an insight and intelligence agency specialising in higher education.  Over the past eight years we have worked on over 60 university campuses in the UK and Ireland to drive positive change. Our ground-breaking ‘University Futures’ series are bringing clients together to work on common challenges. Building communities of best practice around insight and intelligence tools, our work offers opportunities for shared learning and collaboration and is leading to practical action and exciting innovations.

Our services

Click here for an overview of our current projects and services.

Keep in touch

We like coffee (a lot!) so contact us for a chat about research collaborations, job opportunities or commissioning your own bespoke project.

We’re also on Linked In and Twitter.

Latest news

New Project – Parents as Influencers during Covid-19

We know from our previous ‘parents as influencers’ study the key role that parents play in university decision making. To support the new strategies you’re adopting during COVID-19, and to ensure you’re as informed as you possibly can be in this…

What are the prospects for Alumni engagement in 2021?

After a challenging 2020, alumni teams are beginning to look ahead as prospects for 2021 appear more positive. The disruption to alumni relations has prompted the necessity for new methods of engagement, combined with efforts to support the additional hurdles…

Where do Mature Students fit into your Marketing and Recruitment Planning?

As we approach the end of 2020 it would be an understatement to say that the year has been a challenging one for University recruitment and marketing teams. However, the recruitment cycle continues to turn and attracting students for the…

New projects: UG and PGT Recruitment for 2021 intakes

With so many unknowns about marketing and recruitment during the COVID-19 pandemic, we’ve continued to work with our university recruitment and insight community to develop complementary services on both undergraduate and postgraduate taught recruitment which will deliver rapid intelligence to…

Mature student recruitment

Increasing Mature Student Recruitment – project completed December 2020

The Office for Students has identified reversing the decline in higher education participation by mature students as a key priority relating to improving fair access to higher education. However, mature students have different hopes and fears, media habits, decision-making processes…

What’s Influencing 2021 Postgraduate Recruitment?

Postgraduate students make up almost a quarter of all students in the UK, but they rarely attract the level of attention and priority that their numbers demand.  Amidst the tough decision making about university recruitment and academic scheduling earlier in…

Student Accommodation and the impact of Covid-19

We know from our past research with prospective first-year students how important the accommodation offer is to their choice of university and expectations of their student experience with 74% agreeing that the accommodation offered by universities influenced their choice of…

The rising need for student mental health and wellbeing support

Student mental health and wellbeing have been high on the university agenda since it was recognised that there appeared to be higher levels of mental distress amongst students compared to their non-student peers.[1] Coupled with the intimate link between achieving…

Enhancing PhD recruitment – project completed October 2020

We know applying for a PhD can be complex, daunting, challenging and exciting all at the same time. Rather than a purely rational process, choices are shaped by a series of conscious and unconscious decisions taken over a period of…

Westminster Student Union Sabbs

Research-led strategy secures over £400,000 investment for Westminster Students’ Union

A new strategic plan at Westminster Students’ Union is leading to big improvements for students. The new strategy has been built upon intelligence generated by Alterline into the lives and needs of students’ and has already secured over £400,000 investment…