How the ‘Teachers as Influencers beyond Covid-19’ insight report will help you understand and evidence university decision-making:
- Inform your undergraduate recruitment strategy and enhance the effectiveness of your marketing, communications and engagement with teachers.
- Identify opportunities for new programmes or initiatives that could better support teachers’ roles in UG decision-making journeys
- Provide an evidence base to secure the necessary funding for new work/initiatives
We ran this project originally in 2019, so you may also be interested in the details about that original project.
More about the university decision-making project
This research project, completed in February 2022, was based on an online quantitative survey of 300 teachers/careers advisers of Year 10, 11, 12 and 13 students and a two-day online research community, recruiting 32 teachers to share their thoughts experiences and views in more depth.
It explores how teachers influence young people, and provides fresh intelligence about teachers’ knowledge, concerns and information needs to help universities better engage with and support this key group.
As well as the full research findings, insights and evidence from the primary research project, the full 66-page report includes an executive summary, practical recommendations, comparisons between the 2019 and 2022 survey data for relevant comparable questions, demographic analysis and cross-tabulation . The 55-page appendices include raw charts for the full breakdown of data from the survey questions. With your purchase, you will also receive a copy of the recorded results and action workshop which took place online in March 2022 with the participating university partners.
Report contents include:
- What are teachers thinking and saying about university applications for 2022 and beyond?
- What are teachers’ biggest concerns about university for their students, and how can you provide reassurance?
- How can you fill the gaps in teachers’ knowledge regarding the university experience beyond Covid-19
- How do teachers want to engage with universities right now, what are their information needs given time pressures and uncertainties?
This project was developed in partnership with a number of clients who helped to shape the research design through our collaborative University Futures model. With thanks to:
- Lancaster University
- University of Kent
- University of Liverpool
- University of Sheffield
- University of Sussex