Students’ unions

Being well, doing well student union collaboration re-launched for 19/20

Being well, doing well student union collaboration re-launched for 19/20

In 2017-18, Alterline’s ‘Being well, doing well’ project brought together 14 students’ unions  to develop robust and insightful evidence about student mental health and wellbeing. In 2019-20, we plan to continue to build on the evidence gathered to date and unions can join now.
Manchester student life – research to support the Union’s strategic plan

Manchester student life – research to support the Union’s strategic plan

  Alterline’s research and consultancy support, alongside their ground breaking segmentation were instrumental in the development of our new strategic plan. They brought real insight and challenge to the process and transformed our understanding and relationship with our students.Ben Ward - Union Director   With over 43,000 students the University of Manchester Students’ Union has the largest membership of any…
YUSU Strategic Planning

YUSU Strategic Planning

  Over the last few years, Alterline has worked with students’ unions across the country to help them better understand student experiences and drive change. The University of York Students’ Union (YUSU) has been through a period of rapid, exciting growth over the past three years. Student numbers at the institution have grown significantly, with the Union’s staff team, physical building and relationship…
Bristol SU – The power of a brand to connect with students

Bristol SU – The power of a brand to connect with students

Bristol SU has undergone a significant transformation in the last 4 years from a failing organisation in significant debt into a successfully functioning business with an annual turnover of £3-4 million, representing a body of approximately 20,000 students. In 2015, the Union commissioned Alterline to develop a new brand for them which would help them connect more effectively with their…
Sheffield Hallam Students’ Union – A new strategic vision

Sheffield Hallam Students’ Union – A new strategic vision

Having worked together before on a number of student experience projects, Sheffield Hallam Students’ Union commissioned Alterline to support their strategic visioning process by helping them to better understand students. A large scale quantitative survey which sought to explore current perceptions and future aspirations was completed by 3529 students. The survey was followed by a series of focus groups which…

New project announcement:

Liverpool Students’ Union – Marketing Strategy

We’ve worked with LiverpoolSU for a number of years now including helping with their last two strategic plans. We’re delighted to announce that our partnership continues to grow and we are currently working with the team to develop a new marketing strategy. It’s great to be back alongside our ‘original’ union once again!

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their Students' Union brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current Students' Union brand values and…
Lincoln Students’ Union

Lincoln Students’ Union

  Wow – we love this plan! James and the team produced this fantastic strategic plan which sets the bar for the students’ union sector. It’s a great example of how customer/student experience can drive change and growth linking – every action has an evidence base and is measurable. It provided the impetus to speak to the university about changing…