Contextual admissions – new research project
Our next collaborative research project, starting in February 2027, will unpick the ways in which contextual admissions are used within university decision-making.
Access & Participation
Road to University – Next Generation: report now available
What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Our ‘Road to University - Next Generation’ research package, available to purchase now, provides new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.
Future Commuter Students – new report
Our Future Commuter Students insight report, available now for just £950 + VAT, provides insights about commuters’ decision-making journeys, perceptions and needs, looking at both their own perspectives and experiences and producing a comparison to on-campus prospects/students to understand key differences.
Free School Meals Decision-Making – report now available
In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.
Free School Meals Undergraduate Experience: report now available
In this unique qualitative insight project, we explored the on-course experience of undergraduate students who had previously been eligible for free school meals and how universities could better support this group in their transition to university, to continue in their studies and to succeed. The full report is now available to purchase and you can also download a complimentary high-level summary.
Parents as Influencers 2025 – report now available
Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.
Recruitment decisions of students from Black backgrounds – report now available
In our unique qualitative insight project, now available to purchase, we took a dive into the detail behind the data, exploring the life stories of students from Black Heritage backgrounds and how universities could better support their decision-making and recruitment journeys
Understanding the experiences of students from the LGBTQ+ community – report now available
What is the university experience of undergraduate students from the LGBTQ+ community and how can you engage and support them effectively? Our unique insight report is available to purchase or you can read the complimentary high level summary.
Impact of cost-of-living on prospective students’ application behaviours: new project
The cost-of-living crisis has had a huge impact on students, with more than a quarter of students reporting that they have only £50 a month to live on after rent and bills. This crisis has recently been identified as a risk to equality of opportunity in higher education by the Office for Students and there is a clear need to…
Road to University 2022 – project completing soon
What are the university aspirations, decision-making & influencers amongst 14 to 18 year olds? How can you engage and support them effectively? Join our new collaborative project to refresh the evidence to underpin your recruitment, marketing and outreach plans.