Access & Participation

Road to University 2022 – new project launched

Road to University 2022 – new project launched

What are the university aspirations, decision-making & influencers amongst 14 to 18 year olds? How can you engage and support them effectively? Join our new collaborative project to refresh the evidence to underpin your recruitment, marketing and outreach plans.
Mature Student Recruitment – full report and summary now available

Mature Student Recruitment – full report and summary now available

In 2020 Alterline conducted a vital qualitative study of the decision making journeys and influencers of mature students and their transitions into university life. The detailed findings are being used by the 6 participating institutions to support strategy work to improve experiences and outcomes for potential mature students. You can now access the complimentary summary as well as find out…
Parents as Influencers during Covid-19: Key findings summary now available

Parents as Influencers during Covid-19: Key findings summary now available

The 'Parents as Influencers during Covid-19’ insight collaboration brought together 18 universities and Uni Connect partners with the aim of understanding parents’ roles, perceptions, concerns and information needs surrounding their children’s higher education choices following the significant changes brought about by the Covid-19 pandemic. An online survey of 601 parents followed by in-depth qualitative research with 35 parents of 16–18-year-olds…
Teachers as Influencers beyond Covid-19

Teachers as Influencers beyond Covid-19

What are teachers saying to students about university during and beyond COVID-19? How can you engage and support them effectively? There's still time to join this new national collaborative project, running until February 2022 to receive the full research report and participate in the results/action-planning work
Where do Mature Students fit into your Marketing and Recruitment Planning?

Where do Mature Students fit into your Marketing and Recruitment Planning?

As we approach the end of 2020 it would be an understatement to say that the year has been a challenging one for University recruitment and marketing teams. However, the recruitment cycle continues to turn and attracting students for the 2021 intake, together with developing strategies and communications to target specific student groups, are now firmly at the top of…