Alterline

Parents as Influencers during Covid-19: Key findings summary now available

The 'Parents as Influencers during Covid-19’ insight collaboration brought together 18 universities and Uni Connect partners with the aim of understanding parents’ roles, perceptions, concerns and information needs surrounding their children’s higher education choices following the significant changes brought about by the Covid-19 pandemic. An online survey of 601 parents followed by in-depth qualitative research with 35 parents of 16–18-year-olds…

Key findings: ‘Role of libraries in student wellbeing’ research project

The 'Role of libraries in student wellbeing’ insight collaboration brought together five university libraries (University of Salford, University of Exeter, University of Aberdeen, University of Dundee, and University of Hertfordshire) and Alterline to provide new evidence about students’ experiences and expectations of university libraries in relation to their wellbeing. You can now get your complimentary copy of the key findings…

Teachers as Influencers beyond Covid-19

What are teachers saying to students about university during and beyond COVID-19? How can you engage and support them effectively? There's still time to join this new national collaborative project, running until February 2022 to receive the full research report and participate in the results/action-planning work

Equality, diversity and inclusivity in academic libraries: project complete

The Office for Students has set ambitious targets to achieve equality of opportunity in higher education putting universities under increasing scrutiny to tackle the persistent awarding gap amongst some student groups. Black students are of particular concern due to being consistently awarded lower grades than their White counterparts. Planning is already in place among libraries to understand how they may…

How are prospective students’ views on university accommodation changing?

by Ellie Wall. Marketing Intern, Alterline. With the current COVID restrictions resulting in fewer nights out and more nights in, making the right decision about where to live whilst at university is now more important than ever. We know from previous Alterline research that 74% of prospective students say the accommodation offered by a university would influence their choice of…

How much do parents influence university accommodation decision-making?

by Sharon Steele - Marketing & Client Communities Director, Alterline. I know from my own experience that, whilst the thought of your child moving away from home and gaining independence at university can be difficult to come to terms with, you nevertheless support their choices and transition as much as you possibly can, especially regarding their living arrangements. My experience…

What are the prospects for Alumni engagement in 2021?

After a challenging 2020, alumni teams are beginning to look ahead as prospects for 2021 appear more positive. The disruption to alumni relations has prompted the necessity for new methods of engagement, combined with efforts to support the additional hurdles alumni face. Many universities have been moving forward across all their external communications with an expanded repertoire of online events,…

Where do Mature Students fit into your Marketing and Recruitment Planning?

As we approach the end of 2020 it would be an understatement to say that the year has been a challenging one for University recruitment and marketing teams. However, the recruitment cycle continues to turn and attracting students for the 2021 intake, together with developing strategies and communications to target specific student groups, are now firmly at the top of…

New projects: UG and PGT Recruitment for 2021 intakes

With so many unknowns about marketing and recruitment during the COVID-19 pandemic, we've continued to work with our university recruitment and insight community to develop complementary services on both undergraduate and postgraduate taught recruitment which will deliver rapid intelligence to protect your income for the next, and future, academic years.

Increasing Mature Student Recruitment – project completed December 2020

The Office for Students has identified reversing the decline in higher education participation by mature students as a key priority relating to improving fair access to higher education. However, mature students have different hopes and fears, media habits, decision-making processes and information needs than their younger counterparts. Our latest collaborative insight project provides fresh intelligence to help widening access and…