Student Recruitment Archives - Alterline

Free School Meals Decision-Making – report now available

In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.

Road to University – Next Generation: new project

What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Join us for our ‘Road to University - Next Generation’ project which will provide new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.

Parents as Influencers 2025 – report now available

Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.

International Parents’ Influence – report now available

This report provides new evidence to help university recruitment and marketing teams navigate the landscape of international parental influence and take action to enhance engagement.

US Prospect Decision-Making (UG and PGT) – new project

Our new collaborative insight project will provide crucial, robust, quantitative and qualitative evidence for international marketing and recruitment teams looking to maximise potential US opportunity, enabling them to build successful campaigns based on UG and PGT decision-making insights of US prospects.

Recruitment decisions of students from Black backgrounds – report now available

In our unique qualitative insight project, now available to purchase, we took a dive into the detail behind the data, exploring the life stories of students from Black Heritage backgrounds and how universities could better support their decision-making and recruitment journeys

International Student Belonging – report now available

Our unique qualitative insight report provides missing evidence to assist strategies to attract and retain international undergraduate students in an increasingly competitive market.

Impact of cost-of-living on prospective students’ application behaviours: new project

The cost-of-living crisis has had a huge impact on students, with more than a quarter of students reporting that they have only £50 a month to live on after rent and bills. This crisis has recently been identified as a risk to equality of opportunity in higher education by the Office for Students and there is a clear need to…

Road to University 2022 – project completing soon

What are the university aspirations, decision-making & influencers amongst 14 to 18 year olds? How can you engage and support them effectively? Join our new collaborative project to refresh the evidence to underpin your recruitment, marketing and outreach plans.

Mature Student Recruitment – full report and summary now available

In 2020 Alterline conducted a vital qualitative study of the decision making journeys and influencers of mature students and their transitions into university life. The detailed findings are being used by the 6 participating institutions to support strategy work to improve experiences and outcomes for potential mature students. You can now access the complimentary summary as well as find out…