Student Recruitment Archives - Alterline

Free School Meals Decision-Making – report now available

In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.

Road to University – Next Generation: new project

What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Join us for our ‘Road to University - Next Generation’ project which will provide new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.

Parents as Influencers 2025 – report now available

Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.

Impact of cost-of-living on prospective students’ application behaviours: new project

The cost-of-living crisis has had a huge impact on students, with more than a quarter of students reporting that they have only £50 a month to live on after rent and bills. This crisis has recently been identified as a risk to equality of opportunity in higher education by the Office for Students and there is a clear need to…

Road to University 2022 – project completing soon

What are the university aspirations, decision-making & influencers amongst 14 to 18 year olds? How can you engage and support them effectively? Join our new collaborative project to refresh the evidence to underpin your recruitment, marketing and outreach plans.

Mature Student Recruitment – full report and summary now available

In 2020 Alterline conducted a vital qualitative study of the decision making journeys and influencers of mature students and their transitions into university life. The detailed findings are being used by the 6 participating institutions to support strategy work to improve experiences and outcomes for potential mature students. You can now access the complimentary summary as well as find out…

Parents as Influencers during Covid-19: Key findings summary now available

The 'Parents as Influencers during Covid-19’ insight collaboration brought together 18 universities and Uni Connect partners with the aim of understanding parents’ roles, perceptions, concerns and information needs surrounding their children’s higher education choices following the significant changes brought about by the Covid-19 pandemic. An online survey of 601 parents followed by in-depth qualitative research with 35 parents of 16–18-year-olds…

Teachers as Influencers beyond Covid-19

What are teachers saying to students about university during and beyond COVID-19? How can you engage and support them effectively? There's still time to join this new national collaborative project, running until February 2022 to receive the full research report and participate in the results/action-planning work

Where do Mature Students fit into your Marketing and Recruitment Planning?

As we approach the end of 2020 it would be an understatement to say that the year has been a challenging one for University recruitment and marketing teams. However, the recruitment cycle continues to turn and attracting students for the 2021 intake, together with developing strategies and communications to target specific student groups, are now firmly at the top of…

New projects: UG and PGT Recruitment for 2021 intakes

With so many unknowns about marketing and recruitment during the COVID-19 pandemic, we've continued to work with our university recruitment and insight community to develop complementary services on both undergraduate and postgraduate taught recruitment which will deliver rapid intelligence to protect your income for the next, and future, academic years.