How the US Prospects’ Decision-Making project will help you
- Inform your strategies and tactics for communicating and engaging with prospective UG and PGT students from the US
- Provide evidence to increase the effectiveness of your university’s recruitment and marketing activities with prospects from the US
- Identify opportunities for new initiatives, support or information provision that could assist with US prospects’ decision-making
- Provide an evidence base to secure the necessary funding for new work/initiatives, and engage stakeholders in a joined-up approach to maximising US recruitment
More about the US Prospects’ Decision-Making project
The international student recruitment landscape is ever-changing, and UK universities are continually seeking to maximise opportunities in their approach to attracting, and retaining, international students. Recent shifts in the funding and policy landscape in the US appear to herald a significant opportunity for UK universities as the latest data indicates a pivot of US prospects to the UK market.
This project provides crucial, robust, quantitative and qualitative evidence for international marketing and recruitment teams looking to maximise this potential US opportunity, enabling them to build successful campaigns based on UG and PGT decision-making insights of US prospects.
Fresh, quantitative evidence was captured through a survey with 1,000 prospects:16-24-year-olds in the US considering university (UG or Master’s) at home or abroad and fresh qualitative evidence was generated through 20 x 30-minute interviews with prospects (UG and PGT) looking at studying in the UK, exploring the themes which arose from the quantitative data in more depth.
The smart, succinct, highly visual report with practical recommendations will help you better engage with and support US prospects in their decision-making.