Uncategorized Archives - Page 6 of 6 - Alterline

Redefining alumni relations at London South Bank University

"We use the report produced by Alterline as the foundation for all our work." Olivia Rainford, Head of Alumni RelationsWith a renewed focus on the University’s mission of improving the social mobility of its students and to help re-position Alumni Relations as an important contributor to the University, Alterline were commissioned to run an extensive research project with internal stakeholders and…

Do brands’ ethics matter to students?

S'tudents are often portrayed as being the ethical pioneers. To see if this rings true, our videographer took to the streets to ask some students what branded products they were carrying and whether they considered the ethics of a brand before making a purchase. What did we find out? There is a lack of knowledge about which brands are ethical.…

YUSU Strategic Planning

Over the last few years, Alterline has worked with students’ unions across the country to help them better understand student experiences and drive change. The University of York Students’ Union (YUSU) has been through a period of rapid, exciting growth over the past three years. Student numbers at the institution have grown significantly, with the Union’s staff team, physical building and relationship…

Shaping the future of the University of Birmingham Library

The University of Birmingham is building a new library which is due to open in Autumn 2016. To inform future developments, Library Services commissioned Alterline to help them better understand their user’s needs, perceptions, experiences and journeys. A large-scale quantitative survey was completed by 2,360 students, and a series of focus groups were conducted to explore key themes and…

Bristol SU – The power of a brand to connect with students

Bristol SU has undergone a significant transformation in the last 4 years from a failing organisation in significant debt into a successfully functioning business with an annual turnover of £3-4 million, representing a body of approximately 20,000 students. In 2015, the Union commissioned Alterline to develop a new brand for them which would help them connect more effectively with their…

Sheffield Hallam Students’ Union – A new strategic vision

Having worked together before on a number of student experience projects, Sheffield Hallam Students’ Union commissioned Alterline to support their strategic visioning process by helping them to better understand students. A large scale quantitative survey which sought to explore current perceptions and future aspirations was completed by 3529 students. The survey was followed by a series of focus groups which…

New project announcement:

Liverpool Students’ Union – Marketing Strategy

We’ve worked with LiverpoolSU for a number of years now including helping with their last two strategic plans. We’re delighted to announce that our partnership continues to grow and we are currently working with the team to develop a new marketing strategy. It’s great to be back alongside our ‘original’ union once again!

Unlocking the potential of The John Rylands Library

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their Students' Union brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current Students' Union brand values and…