Developed from the academic discipline of cultural anthropology, ethnography is the study of people in their natural environment. It is increasingly being used by market researchers because it helps us to understand what people actually do rather than what they say they do. We often deploy this technique in libraries to investigate how students use space and how they interact with each other, staff, and their environment.
For the UXLib II conference in 2016, we pulled together some of the key themes and challenges facing university libraries highlighted by photographs and quotes from some of our work. You can take a look below...