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Free School Meals Decision-Making – report now available

Free School Meals Decision-Making – report now available

In this unique qualitative insight project, we explored the lived experience of students eligible for Free School Meals and how universities could better support their decision-making and recruitment journeys. The full report is now available to purchase and you can also download a complimentary high-level summary.
January 28, 2026
Free School Meals Undergraduate Experience: report now available

Free School Meals Undergraduate Experience: report now available

In this unique qualitative insight project, we explored the on-course experience of undergraduate students who had previously been eligible for free school meals and how universities could better support this group in their transition to university, to continue in their studies and to succeed. The full report is now available to purchase and you can also download a complimentary high-level summary.
January 28, 2026
Parents as Influencers 2025 – report now available

Parents as Influencers 2025 – report now available

Updated evidence, tracked against our previous findings from 2018 and 2021, to help university recruitment, outreach and marketing teams navigate the changing landscape of parental influence and take action to enhance engagement.
January 20, 2026
US Prospect Decision-Making (UG and PGT) – new project

US Prospect Decision-Making (UG and PGT) – new project

Our new collaborative insight project will provide crucial, robust, quantitative and qualitative evidence for international marketing and recruitment teams looking to maximise potential US opportunity, enabling them to build successful campaigns based on UG and PGT decision-making insights of US prospects.
November 12, 2025