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University aspirations, decision-making & influencers amongst 6- to 18-year olds: a collaborative research project

Universities spend a great deal of time, energy and resources attracting new students. For many of our clients, improving their knowledge and understanding of how young people make decisions about university and what influences those decisions is vital to making their marketing and recruitment smarter, more effective and thoughtful. Bringing together nine universities as part of a collaborative ‘University Futures’…
Experts in ‘now’: making the most of your alumni in the era of the TEF

Experts in ‘now’: making the most of your alumni in the era of the TEF

In the rapidly changing landscape of the UK labour market and higher education sector, recent graduates have experience that institutions can take advantage of to provide up-to-date, first-hand advice to current and prospective students about making it on the road to career and life success. Alterline's Dr Beth Carley discusses how alumni engagement can contribute to the strategic objectives of universities…
Evidence and engagement drive new strategic direction for National Osteoporosis Society

Evidence and engagement drive new strategic direction for National Osteoporosis Society

Since it was founded in 1986 the National Osteoporosis Society has come on an amazing journey and achieved a great deal for the awareness, diagnosis and treatment of osteoporosis in the UK. Approaching their 30th anniversary, the charity commissioned Alterline to support the development of a new strategic direction to ensure the organisation tackles the need and achieves impact into…
Research commissioned by The Brain Tumour Charity leads to new insights on the real lives of adults and children with brain tumours

Research commissioned by The Brain Tumour Charity leads to new insights on the real lives of adults and children with brain tumours

The Brain Tumour Charity is at the forefront of the fight to defeat brain tumours, making a difference every day to the lives of people with a brain tumour and their families. They fund pioneering research to increase survival, raise awareness of the symptoms and effects of brain tumours, and provide support for everyone affected, to improve quality of life.…
The importance of accommodation to the student experience

The importance of accommodation to the student experience

‘Home’ is a fundamental part of our lives. Exploring students’ homes in a recent survey we asked people to upload a picture of their favourite thing about their accommodation. Far more than just a place to cook, wash, eat and sleep – students shared images that brought to life experiences and memories that are having a substantial impact on university…
New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
Taking away anxiety for children using mental health services for the first time

Taking away anxiety for children using mental health services for the first time

When we spoke to young people using child and adolescent mental health services (CAMHS) in Trafford as part of our work around patient experience we were struck by how nervous they were before their first appointment. Often, the anxiety was made worse because they didn’t know what to expect – will I be lying on a couch talking about my…
YUSU Strategic Planning

YUSU Strategic Planning

  Over the last few years, Alterline has worked with students’ unions across the country to help them better understand student experiences and drive change. The University of York Students’ Union (YUSU) has been through a period of rapid, exciting growth over the past three years. Student numbers at the institution have grown significantly, with the Union’s staff team, physical building and relationship…
Student Street – ‘The home of student insight’.

Student Street – ‘The home of student insight’.

What is Student Street? From ironing habits to university fees, taking a stroll down Student Street will get you closer to the lives, homes, experiences, behaviours, hopes and struggles of UK students. The home of student insight; it's where you'll find the things we observe and discover during our time talking to, and living alongside, students. The UK student market There are more…