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Creating accommodation fit for future students’ needs

Creating accommodation fit for future students’ needs

With the research report due in late September and the findings workshop taking place in October, this unique project will provide evidence about the accommodation expectations, hopes and fears of prospective Home undergraduates to support effective strategic decisions about accommodation offers in the future,
Use of AI in Undergraduate Decision-Making: new research project

Use of AI in Undergraduate Decision-Making: new research project

In our exciting new quantitative and qualitative insight project, starting October, we will uncover the deeper implications of prospects’ use of AI in their decision-making journeys, including what makes prospects consider an institution, or dismiss it, and what action university teams might take to future proof their marketing and communications,
Road to University – Next Generation: report now available

Road to University – Next Generation: report now available

What are the university aspirations, decision-making & influencers amongst Gen Z & A and how can you engage and support them effectively? Our ‘Road to University - Next Generation’ research package, available to purchase now, provides new evidence to help university recruitment and marketing teams understand prospective student decision-making of the incoming generations.
UG Entry Requirements Perceptions – report now available

UG Entry Requirements Perceptions – report now available

How do students interpret and respond to entry requirements in the context of a shifting transparency landscape, particularly driven by the new UCAS features displaying the grades of accepted applicants? Join us now on this popular research collaboration for the full insights!