Looking to increase your recruitment and strengthen your participation plans with teachers?
  • October 12, 2018

Looking to increase your recruitment and strengthen your participation plans with teachers?

Teachers as influencers of university ambition – a collaborative research opportunity

Understanding and influencing the behaviours and attitudes of teachers is important for successful university recruitment and widening participation. This collaborative research opportunity will provide fresh evidence to enable you to work more effectively with teachers – ultimately guiding students to the right university destination. Don’t miss out on this cost-effective opportunity to:

  • Strengthen your undergraduate recruitment strategy by better understanding the opportunity offered by teachers
  • Support your access and participation plans by working with teachers in a more effective way
  • Identify the gaps in teachers’ knowledge so you can equip them with the tools they need to provide students with the most accurate information about your university
  • Enhance your engagement with teachers, using channels and messages that work for them in their busy lives
  • Gather persuasive, independent evidence on working with teachers which will engage your internal stakeholders and strengthen your business cases for further project funding

What will the research cover?

We will be focusing on teachers and the important role they have in supporting students to both develop and realise their university aspirations. Being part of this collaboration means you can help shape the research questions. As a guide, at this stage we expect to explore

  • How and to what extent do teachers seek to influence the decisions of their pupils regarding university?
  • How do teachers formulate their opinions and where do they seek their information?
  • What are teachers’ experiences of the support offered by universities; how does this affect their actions and thinking?
  • What are teachers’ perceptions of universities, and how much do they know?
  • What are teachers’ priorities when helping students make decisions about universities?
  • What information do teachers want from universities in order to be equipped to assist pupils in making decisions about their future?

How will it work?

For this collaboration, we will:

  • Start the process with a workshop with all our collaborating partners to share views and shape the research
  • Conduct a full literature review to support the project
  • Design the questionnaire and circulate it for your comment and approval
  • Conduct a national survey of 500 teachers from across the UK
  • Facilitate a national on-line qualitative community with teachers
  • Undertake detailed analysis of the quantitative and qualitative data
  • Run a concluding collaborative workshop to discuss the results and share action plans.

In addition, you will receive:

  1. A full research report to be used by your team that contains the literature review, methodology, findings and our independent practical recommendations
  2. A PowerPoint summary, to help you distribute the findings to key stakeholders across your university
  3. A short summary paper to be shared with colleagues across the sector, recognising your involvement as a project partner.

What is the timing?

The project will kick-off with a collaboration workshop with the participating partners in March and the full report will be delivered by August 2019.

Why collaborate?

Alterline’s unique collaborative research model brings universities together to work on common challenges and build communities of innovative practice. By taking part you’ll have the opportunity to:

  • Help shape the research design
  • Share ideas and build links with other institutions
  • Save time and resource with Alterline’s full-service research support
  • Gain detailed insights from the full strategic research report and easily implement actions from the practical recommendations
  • Easily share high level insights with your key stakeholders from summary documents and presentations

What does it cost?

Joining this collaboration means you will have access to the valuable insights and practical recommendations for just £4,950 (excl. VAT). This is a fraction of the cost of commissioning individual research, giving you superb value for money.

Join or find out more

If you’d like to chat about joining the collaboration, or want to know more please contact Sharon Steele on 0161 503 5760 or sharon.steele@alterline.co.uk