How the ‘Road to University’ report will help you understand university decision-making:
- Further improve your knowledge and understanding of how young people make decisions about university and what influences them
- Assist your marketing, recruitment and outreach teams to approach student recruitment in a smarter and more effective way using independently generated national insight which is available to them right now
- Attract students to your institution by using this insight to inform your strategies for this and future academic years.
More about the university decision-making project
This research project, completed in April 2018, was based on an online quantitative survey of 1,788 young people and 18 in-depth interviews with young people from the ages of 6 to 18 in the UK. It explores how 6- to 18-year-olds view university, including their aspirations, decision-making and influencers.
As well as the full research findings, insights and evidence from the primary research project, the full 122-page report includes an executive summary, practical recommendations, a review of the existing literature with full references, and case studies about young people aged 6 to 18 which contextualise the project findings.
Report contents include:
- What understanding and knowledge of university do children and young people have?
- How the path to university is shaped over time. At what ages tipping points and triggers are happening and decisions made
- What, and who, influences thinking at different stages of childhood and adolescence
- What the motivations are for going to university
- The demographic differences across the findings
This project was developed in partnership with a number of clients who helped to shape the research design through our collaborative University Futures model. With thanks to:
- Bournemouth University
- Lancaster University
- Hertfordshire University
- Higher Education Progression Partnership (HEPP)
- London School of Economics (LSE)
- Manchester University
- University of East Anglia
- University of Portsmouth
- University of Salford