- Strengthen your scholarship strategy, planning and budgeting by better understanding the impact which scholarships have on postgraduate student decision making for a Master’s degree and the value at which they become compelling for recruitment
- Identify where the offer of scholarships ranks alongside other factors for applicants considering postgraduate study – in the UK and with key international audiences in China, India, the USA and Malaysia.
- Engage postgraduate students through your scholarship offer at the most persuasive time in their decision-making process, using channels and messages which appeal them
- Gather robust, independent evidence on the impact of scholarships on postgraduate student decision making that will engage your internal stakeholders and support your future recommendations on scholarship funding
Project partners
This project was developed in partnership with a number of client partners who helped to shape the research design through our collaborative University Futures model. With thanks to:
- The University of East Anglia
- The University of Exeter
- The University of Sussex