The impact of scholarships on Masters’ recruitment – report now available to purchase

The ‘Impact of Scholarships on Masters’ Recruitment’ report will help you:

  • Strengthen your scholarship strategy, planning and budgeting by better understanding the impact which scholarships have on postgraduate student decision making for a Master’s degree and the value at which they become compelling for recruitment
  • Identify where the offer of scholarships ranks alongside other factors for applicants considering postgraduate study – in the UK and with key international audiences in China, India, the USA and Malaysia.
  • Engage postgraduate students through your scholarship offer at the most persuasive time in their decision-making process, using channels and messages which appeal them
  • Gather robust, independent evidence on the impact of scholarships on postgraduate student decision making that will engage your internal stakeholders and support your future recommendations on scholarship funding

More about the Impact of Scholarships project

This strategic insight project combined both quantitative and qualitative methodologies with both UK and international audiences. The survey was distributed online by a sample provider to prospective master’s students who were planning to start studying at a UK university in the next two years. It ran between 23rd August and 19th September 2019.

The survey was completed by 407 prospective postgraduates, of which 175 were from the UK, 76 from the USA, 84 from India, 42 from Malaysia and 30 from China.

49 prospective master’s students from the UK, US, India and China took part in the qualitative online community over a period of three days, between 16th and 18th September 2019.

The full report explores the key themes which are supported by example quotes and case studies. It also includes a review of the existing literature, an executive summary and practical recommendations.

Project partners

This project was developed in partnership with a number of client partners who helped to shape the research design through our collaborative University Futures model. With thanks to:

  • The University of East Anglia
  • The University of Exeter
  • The University of Sussex