What do students and parents really think of your open days? Open and offer days are vital parts of the applicant’s journey when the experience matters and emotional responses are key to forming and reinforcing brand perceptions. Using a mobile-based, autoethnographic approach we can capture in-the-moment feedback on students' and parents' experiences, providing the intelligence you need to design and deliver open days with impact.
Our intelligence report will help you...
In-the-moment feedback offers significant benefits...
In-the-moment feedback is a powerful driver of success when designing and delivering experiences. Every moment and every touchpoint at an open day helps to shape students' and parents' views of your institution, and crucially their opinion on whether it 'feels' right for them. The insight delivered by our approach has a number of key benefits that can help you design open days with impact:
Unique: See an unfiltered, applicant-eye-view of the day.
Unexpected: See things you didn’t expect to - participants have the freedom to talk about what’s relevant to them.
Emotional Better capture the emotional influences on the day using comments, video and photos.
Intimate: A more intimate glimpse into students’ and parents’ lives as they reflect and confide.
Impactful: Videos and photos bring the findings to life for greater impact on your stakeholders.
How it works...
Alterline is a specialist Higher Education research consultancy. We’ll handle everything for you including:
- Design: A bespoke version of our mobile-friendly tool that enables participants to capture their open day experiences
- Recruitment: Recruiting students and parents and supporting them to capture their experiences when at your university open or offer days (and those of other open days they're attending)
- Analysis: In-depth analysis of the rich, qualitative data captured.
At the end of the project, you'll receive an action-oriented report including an executive summary and detailed findings alongside strategic and tactical recommendations.