The ‘Influencing Clearing Recruitment’ report will help you:
- Better understand the decision-making processes of students in the clearing process, and how to influence them
- Identify key decision-making criteria for students during clearing to build messaging on issues that will resonate with applicants
- Identify recall, perceptions and impact of clearing campaigns to better understand what is currently cutting through the noise effectively
- Explore how the communication channels used for clearing are impacting on students’ choices
- Attract students to your institution by using this insight to inform your strategies for this and future academic years
More about the Influencing Clearing Recruitment project
This qualitative research project was undertaken with 36 undergraduate students who entered universities across the UK through clearing in the 2019 intake. They participated in our online community over a period of four days, between 4th and 7th November 2019. The full report explores the key themes which are supported by example quotes and case studies. It also includes a review of the existing literature, an executive summary and practical recommendations.
Report contents include:
- How are people who enter clearing making their decisions, what steps do they take? Is this different to their pre-clearing approach?
- What factors are most important in decision-making at this time? How different is this to pre-clearing choices?
- What clearing campaigns do students recall? Where did they see them? What impact did these campaigns have?
- Did people contact, or consider going to, an institution they haven’t thought of before? Why?
- Did anyone go direct to clearing to apply? What factored in their choice process?
This project was developed in partnership with a number of client partners who helped to shape the research design through our collaborative University Futures model. With thanks to:
- The University of Leicester
- The University of Salford
- The University of Sussex