As international undergraduate recruitment continues to expand into emerging markets, a better understanding of parental influence on university choices and decision-making in those markets could be used to improve and enhance university marketing and recruitment campaigns.
Join us for our ‘How International Parents Influence University Choices’ project which will provide new evidence to help university recruitment and marketing teams navigate the landscape of international parental influence and take action to enhance engagement.
We’ve selected 15 key/emerging international markets which will form the basis of our core research project: India, China, Hong Kong, Turkey, Malaysia, South Africa, Nigeria, USA, Pakistan, UAE, Thailand, Saudi Arabia, Taiwan, Singapore and Indonesia.
Why join this project?
- Inform strategies to communicate and engage with parents of prospective international students
- Identify opportunities for new programmes or initiatives that could support parents in key international markets
- Identify key information needs and challenges associated with engaging with international parents
- Provide an evidence base to secure the necessary funding for new work/initiatives to engage international parents
What will the project explore?
The quantitative survey will be shaped in conjunction with the universities who choose to participate in this research project, based around the following crucial questions:
How does is work and what are the costs?
The strategic national collaborative insight costs £4,250 + VAT to participate in and includes:
- Fresh, quantitative evidence will be captured through a survey with 1,100 parents of 16–20-year-olds from across the 15 key international markets: India, China, Hong Kong, Turkey, Malaysia, South Africa, Nigeria, USA, Pakistan, UAE, Thailand, Saudi Arabia, Taiwan, Singapore and Indonesia.
- A smart, succinct, highly visual report with practical recommendations to help you better engage with and support international parents.
- We’ll bring together participating institutions in online events to shape the project and to discuss the findings and ideas for action
The project commences in late October 2024 and will complete by January 2025, so please get in touch now to arrange to talk if you’re interested to hear more about how you can join us, and the 3 universities who are already confirmed to participate.
For more information about how to join click here to email Sharon Steele, Marketing and Client Communities Director, at sharon.steele@alterline.co.uk.