Pharma

Working with Alterline to embed patient-centricity

Working with Alterline to embed patient-centricity

As patient-centricity becomes increasingly important to the pharmaceutical business model, methods that enable deeper and more personal connections to patients’ lives are crucial. Alterline is a specialist, qualitative research consultancy working to embed patient-centric practices. Our approach is based upon a fundamental principle: patients are first and foremost people; people who live complex, emotional and demanding lives. True patient-centricity means…
Life story interviewing: Defining successful patient drug outcomes

Life story interviewing: Defining successful patient drug outcomes

Life-story interviewing is a technique that provides a holistic understanding of patients’ lives, from birth to current day. The benefits of life story interviewing Explores a person’s individual experiences within a macro-historical framework (their life-history) Combines an understanding of both the psychological and sociological aspects of people’s lives (their internal thoughts and feelings as well as their environment and context)…
Mobile ‘selfie’ video studies: Getting closer to patient’s daily lives

Mobile ‘selfie’ video studies: Getting closer to patient’s daily lives

Research that incorporates mobile video, generated directly by participants is a powerful way to access the daily lives of patients around the world. The benefits of mobile video methods When using mobile video methods, we have found: We capture a more personal and intimate glimpse into patients lives as they can reflect and confide at their own pace without the…
The Evidence Multiplier – using patients’ experiences of clinical trials to maximise knowledge and drive future success

The Evidence Multiplier – using patients’ experiences of clinical trials to maximise knowledge and drive future success

Because Alterline has undertaken such extensive work on patient experience, it was surprising for us to discover the lack of attention that has been paid to this area of practice within clinical research − particularly given the enormous variation that we know exists in the experiences of participants in clinical trials. Recognising this as an opportunity to apply our expertise…
Public and Clinician Engagement in Clinical Research

Public and Clinician Engagement in Clinical Research

Clinical research plays an essential role in the development of new medical initiatives from understanding patient behaviour through to the testing of life-changing drugs. This research can only be conducted with the participation of patients and clinicians and current levels of participation fall well short of what is required. Alterline were commissioned by the University Hospital Southampton (UHS) and the Clinical Research Network:…