Brand/Marketing

Do brands’ ethics matter to students?

Do brands’ ethics matter to students?

S'tudents are often portrayed as being the ethical pioneers. To see if this rings true, our videographer took to the streets to ask some students what branded products they were carrying and whether they considered the ethics of a brand before making a purchase. What did we find out? There is a lack of knowledge about which brands are ethical.…
Bristol SU – The power of a brand to connect with students

Bristol SU – The power of a brand to connect with students

Bristol SU has undergone a significant transformation in the last 4 years from a failing organisation in significant debt into a successfully functioning business with an annual turnover of £3-4 million, representing a body of approximately 20,000 students. In 2015, the Union commissioned Alterline to develop a new brand for them which would help them connect more effectively with their…
The Power of Photography

The Power of Photography

Presenting reality through photographic images is a powerful form of storytelling. The decisions a photographer makes about composition, lighting, camera angles and colour are what separates a snapshot from a photograph. As a photographer I make creative decisions in my work to present beauty in what I see; allowing the stories we uncover through research to be understood by our…

New project announcement:

Liverpool Students’ Union – Marketing Strategy

We’ve worked with LiverpoolSU for a number of years now including helping with their last two strategic plans. We’re delighted to announce that our partnership continues to grow and we are currently working with the team to develop a new marketing strategy. It’s great to be back alongside our ‘original’ union once again!

Is university value for money?

Is university value for money?

Student populations are becoming more diverse, fees look set to stay and learning channels and platforms are proliferating. In this fast-changing world it is more vital than ever to understand students’ experiences, lives and aspirations. Recent national research by Alterline supports the now widely-held view that students are more serious than ever and old stereotypes no longer hold true. Students…
The power of values

The power of values

Values are powerful, not as a set of words displayed behind reception but as a set of shared beliefs that express who you are and what’s important to you  organisation. The best values guide the choices you make and the way you act. For us creating great brands and great customer experiences starts with powerful values. Brands are created by…

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their Students' Union brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current Students' Union brand values and…
Lincoln Students’ Union

Lincoln Students’ Union

  Wow – we love this plan! James and the team produced this fantastic strategic plan which sets the bar for the students’ union sector. It’s a great example of how customer/student experience can drive change and growth linking – every action has an evidence base and is measurable. It provided the impetus to speak to the university about changing…