Brand/Marketing

Who’s influencing young people’s university decisions?

Who’s influencing young people’s university decisions?

Whilst the prospective student remains the primary target audience for university recruitment strategies, more institutions are now actively targeting other influencers too. In late 2017 we ran our first University Futures collaboration with 10 universities from across the UK, generating fresh insights into how children and young people from the ages of 6 to 18 view, and make, decisions about…
University Futures 2: The role of parents as influencers

University Futures 2: The role of parents as influencers

University Futures 2 is currently exploring the role of parents as influencers of their children’s university ambitions, from the age of 6 to 18. We know that parents play a key role in children’s thinking and behaviour when it comes to considering and applying to university. Understanding and influencing the complex, indirect behaviours and attitudes of parents throughout their children’s childhood…
Do brands’ ethics matter to students?

Do brands’ ethics matter to students?

S'tudents are often portrayed as being the ethical pioneers. To see if this rings true, our videographer took to the streets to ask some students what branded products they were carrying and whether they considered the ethics of a brand before making a purchase. What did we find out? There is a lack of knowledge about which brands are ethical.…
Bristol SU – The power of a brand to connect with students

Bristol SU – The power of a brand to connect with students

Bristol SU has undergone a significant transformation in the last 4 years from a failing organisation in significant debt into a successfully functioning business with an annual turnover of £3-4 million, representing a body of approximately 20,000 students. In 2015, the Union commissioned Alterline to develop a new brand for them which would help them connect more effectively with their…
The Power of Photography

The Power of Photography

Presenting reality through photographic images is a powerful form of storytelling. The decisions a photographer makes about composition, lighting, camera angles and colour are what separates a snapshot from a photograph. As a photographer I make creative decisions in my work to present beauty in what I see; allowing the stories we uncover through research to be understood by our…

New project announcement:

Liverpool Students’ Union – Marketing Strategy

We’ve worked with LiverpoolSU for a number of years now including helping with their last two strategic plans. We’re delighted to announce that our partnership continues to grow and we are currently working with the team to develop a new marketing strategy. It’s great to be back alongside our ‘original’ union once again!

Is university value for money?

Is university value for money?

Student populations are becoming more diverse, fees look set to stay and learning channels and platforms are proliferating. In this fast-changing world it is more vital than ever to understand students’ experiences, lives and aspirations. Recent national research by Alterline supports the now widely-held view that students are more serious than ever and old stereotypes no longer hold true. Students…
The power of values

The power of values

Values are powerful, not as a set of words displayed behind reception but as a set of shared beliefs that express who you are and what’s important to you  organisation. The best values guide the choices you make and the way you act. For us creating great brands and great customer experiences starts with powerful values. Brands are created by…

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their Students' Union brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current Students' Union brand values and…