Brand/Marketing

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
Do brands’ ethics matter to students?

Do brands’ ethics matter to students?

S'tudents are often portrayed as being the ethical pioneers. To see if this rings true, our videographer took to the streets to ask some students what branded products they were carrying and whether they considered the ethics of a brand before making a purchase. What did we find out? There is a lack of knowledge about which brands are ethical.…
Bristol SU – The power of a brand to connect with students

Bristol SU – The power of a brand to connect with students

Bristol SU has undergone a significant transformation in the last 4 years from a failing organisation in significant debt into a successfully functioning business with an annual turnover of £3-4 million, representing a body of approximately 20,000 students. In 2015, the Union commissioned Alterline to develop a new brand for them which would help them connect more effectively with their…

New project announcement:

Bone Cancer Research Trust: The next chapter 

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To-date they have funded research projects totalling over £2.2m and offered vital support to affected families.

With their 10th anniversary fast approaching, the Trust has commissioned Alterline to help them shape their strategy for the future. At the core of the project will be a quantitative and qualitative research study that captures the impact bone cancer has on those affected. This new, unique evidence base will put people affected by bone cancer at the heart of the Trust’s strategic objectives, and help build a brand personality that aligns with the Charity’s audience.

“We have come such a long way in just 10 years, but we have high ambitions to drive our research and work even further and faster. Bone Cancer Research Trust must be all ears if we’re going to ensure that we can offer the services, information and support that primary bone cancer patients and their families need. I’m confident that our partnership with Alterline will really help us understand people’s experiences and put this at the very core of our work.” 

– Julie Harrington, CEO of The Bone Cancer Research Trust

 

The Power of Photography

The Power of Photography

Presenting reality through photographic images is a powerful form of storytelling. The decisions a photographer makes about composition, lighting, camera angles and colour are what separates a snapshot from a photograph. As a photographer I make creative decisions in my work to present beauty in what I see; allowing the stories we uncover through research to be understood by our…

New project announcement:

Liverpool Students’ Union – Marketing Strategy

We’ve worked with LiverpoolSU for a number of years now including helping with their last two strategic plans. We’re delighted to announce that our partnership continues to grow and we are currently working with the team to develop a new marketing strategy. It’s great to be back alongside our ‘original’ union once again!

Understanding unnecessary visits to A&E

Understanding unnecessary visits to A&E

West Hampshire Clinical Commissioning Group (CCG) like many CCGs is keen to reduce the number of “unnecessary” visits to accident and emergency (A&E) departments across the region and decided to design a communications campaign based on an improved knowledge and understanding of patient behaviour. Some initial exploratory work helped the CCG identify a number of sub-groups who were making “unnecessary” visits…
Is university value for money?

Is university value for money?

Student populations are becoming more diverse, fees look set to stay and learning channels and platforms are proliferating. In this fast-changing world it is more vital than ever to understand students’ experiences, lives and aspirations. Recent national research by Alterline supports the now widely-held view that students are more serious than ever and old stereotypes no longer hold true. Students…
Change the channel!

Change the channel!

Pass the remote…….ah not always that easy. The pressure to move enquiries and transactions away from face-to-face and telephone contact to digital channels has never been greater as public sector spending continues to be restricted. But why are so many people resisting the move? Is it because the web is really the preserve of the young and the middle-class? …………we…