About Us

Alterline is an insight and intelligence agency specialising in higher education.  Over the past eight years we have worked on over 60 university campuses in the UK and Ireland to drive positive change. Our ground-breaking ‘University Futures’ series are bringing clients together to work on common challenges. Building communities of best practice around insight and intelligence tools, our work offers opportunities for shared learning and collaboration and is leading to practical action and exciting innovations.

Our services

Click here for an overview of our current projects and services.

Keep in touch

We like coffee (a lot!) so contact us for a chat about research collaborations, job opportunities or commissioning your own bespoke project.

We’re also on Linked In and Twitter.

Latest news

New project on clearing choices for student recruitment teams

Don’t miss out on our new collaborative research opportunity. The competitive nature of student recruitment has increased dramatically in the past decade and, in recent years, ‘clearing’ is playing an increasingly important role. Knowing how to better influence decisions at…


Unlocking exceptional student experiences – are staff the key?

Since before the introduction of higher tuition fees in 2012, we have been working closely and collaboratively with universities across the country supporting their strategic approaches to providing outstanding student experiences. In our work with universities we engage with students…


The boundaries of cheating and plagiarism

Students are under pressure. Students’ and parents’ expectations of university; the balancing of social and academic life; the fear of not achieving their expected grades, and the potential impact of that on their future employment prospects are all factors that…


Is the strength of your alumni relationships based on the value of the exchange?

I’ve spent some time recently meeting university alumni teams discussing some of the challenges they face in today’s climate with higher education under increased scrutiny and pressure.We talked about current approaches to encouraging recent graduates to join the alumni fold;…


University space – critical to developing university communities

Feeling part of a community and being connected with like-minded people who share our interests or values is an important element of life satisfaction. For students, this sense of being part of “something”, part of a community, is an integral…


Who’s influencing young people’s university decisions?

Whilst the prospective student remains the primary target audience for university recruitment strategies, more institutions are now actively targeting other influencers too. In late 2017 we ran our first University Futures collaboration with 10 universities from across the UK, generating…


“What does a tick mean?!” Exploring poor experiences of assessment and feedback through student experience research

Since the advent of the National Student Survey (NSS) assessment and feedback has received consistently lower ratings compared to other areas, however concerns in this area have been highlighted in institutional experience surveys going as far back as the late…


Experts in ‘now’: making the most of your alumni in the era of the TEF

In the rapidly changing landscape of the UK labour market and higher education sector, recent graduates have experience that institutions can take advantage of to provide up-to-date, first-hand advice to current and prospective students about making it on the road…


Why university libraries are becoming more coffee shop and less text book

Students spend a lot of time in the university library, but is the experience what it should be? Alterline Research Director Ben Hickman explains how university libraries can help student experience in a world where tuition fees may soon be…


NPA – Sheffield

New project announcement: Understanding the digital behaviour and experiences of students at the University of Sheffield Library The University of Sheffield Library has commissioned Alterline to deliver an in-depth qualitative study investigating students’ and academics’ experiences of their digital offer….