Archive For April, 2013

3 articles
On the road with Nissan

On the road with Nissan

  When one of our partner communications agencies approached us and asked us what we thought we could find out about the UK van market and more specifically the views of drivers and fleet managers, our first thoughts turned to the picture of the stereotypical white van driver, driving badly, on the phone, forcing others off the road. We knew…
Lincoln Students’ Union

Lincoln Students’ Union

  Wow – we love this plan! James and the team produced this fantastic strategic plan which sets the bar for the students’ union sector. It’s a great example of how customer/student experience can drive change and growth linking – every action has an evidence base and is measurable. It provided the impetus to speak to the university about changing…

Video stories driving hospital improvements

Alterline recently undertook an Experienced Based Design (EBD) project with the NHS in Trafford. The patient experience we focused on (discharge from hospital) was a complex one for a first-go EBD project - cutting across care pathways, budgets, providers and geographical boundaries. However, the intense focus of EBD on the patient experience held the project on course and provided common…