Working with Alterline to embed patient-centricity
  • July 2, 2017

Working with Alterline to embed patient-centricity

As patient-centricity becomes increasingly important to the pharmaceutical business model, methods that enable deeper and more personal connections to patients’ lives are crucial.

Alterline is a specialist, qualitative research consultancy working to embed patient-centric practices. Our approach is based upon a fundamental principle: patients are first and foremost people; people who live complex, emotional and demanding lives. True patient-centricity means getting to know patients at a personal level, and a commitment to capturing a genuinely holistic view of their lives.

Alterline in brief

  • Provides bespoke qualitative research studies
  • Experts in understanding people (patients) and their lives
  • Small, dedicated team of research professionals
  • Based in the UK, with international reach
  • Work across a range of conditions, but particularly skilled at reaching small patient populations.

Where can Alterline help?

Pre-clinical phase I trials

Identifying where new treatments   would be most valued
Motivating and engaging teams with patient-centricity
Guiding clinical trial development
Phase II and III clinical trials

Guiding decisions on end-points and product attributes
Helping understand how treatments fit into patients’ everyday lives
Feeding into branding, positioning, and marketing strategies to maximise potential
Post-launch

Understanding how patients want to receive information and support

 

 

 

 

 

 

Below you will find links to two recent case studies, which should help give you a flavour of some of our recent work with pharmaceutical clients:

                          

Finding out more

For more information about our work and to discuss how our range of qualitative techniques can help you get closer to patients’ lives, please contact:

Ben Hickman, Research Director, ben.hickman@alterline.co.uk

+44 0161 605 0862