The Power of Photography
  • May 7, 2015

The Power of Photography

Presenting reality through photographic images is a powerful form of storytelling. The decisions a photographer makes about composition, lighting, camera angles and colour are what separates a snapshot from a photograph. As a photographer I make creative decisions in my work to present beauty in what I see; allowing the stories we uncover through research to be understood by our audiences.

Creating alternative, innovative and informative ways of presenting information is an important part of the way we work at Alterline. So, as part of a recent away-day I held a photography workshop with the rest of the team. We focused on a few key rules which I believe can turn a snapshot into a photograph:

    • The rule of thirds – one of the most well-known photography rules, this principle splits an image into thirds (horizontally and vertically). The key focus of the image should fill specific intersections to create a natural balance in the composition of the photograph
    • Avoid composing frames where the main subject is in the centre of the frame unless is it a conscious decision that improves your photograph and/or symmetry is an important part of the image
    • Use lines to draw the viewer’s eye towards a place of importance
    • Use light, shadow and colour to highlight the photograph’s points of interest
    • Try to avoid busy backgrounds and never assume that the viewer knows what to look at without direction from the photographer
    • Choose an appropriate vantage point to make your photograph tell the story you want to portray.

The team then set out on a competition to take the best abstract, landscape and portrait photographs they could. Here are our winning images:



At Alterline I work alongside the research team to present the stories we find in creative and innovative ways. Focusing on photography and film I represent reality in alternative, approachable ways that audiences can understand and empathise with.

Megan Ballin, Creative Executive