Marketing

The Power of Photography

The Power of Photography

Presenting reality through photographic images is a powerful form of storytelling. The decisions a photographer makes about composition, lighting, camera angles and colour are what separates a snapshot from a photograph. As a photographer I make creative decisions in my work to present beauty in what I see; allowing the stories we uncover through research to be understood by our…

New project announcement:

Liverpool Students’ Union – Marketing Strategy

We’ve worked with LiverpoolSU for a number of years now including helping with their last two strategic plans. We’re delighted to announce that our partnership continues to grow and we are currently working with the team to develop a new marketing strategy. It’s great to be back alongside our ‘original’ union once again!

Understanding unnecessary visits to A&E

Understanding unnecessary visits to A&E

West Hampshire Clinical Commissioning Group (CCG) like many CCGs is keen to reduce the number of “unnecessary” visits to accident and emergency (A&E) departments across the region and decided to design a communications campaign based on an improved knowledge and understanding of patient behaviour. Some initial exploratory work helped the CCG identify a number of sub-groups who were making “unnecessary” visits…
Is university value for money?

Is university value for money?

Student populations are becoming more diverse, fees look set to stay and learning channels and platforms are proliferating. In this fast-changing world it is more vital than ever to understand students’ experiences, lives and aspirations. Recent national research by Alterline supports the now widely-held view that students are more serious than ever and old stereotypes no longer hold true. Students…
Change the channel!

Change the channel!

Pass the remote…….ah not always that easy. The pressure to move enquiries and transactions away from face-to-face and telephone contact to digital channels has never been greater as public sector spending continues to be restricted. But why are so many people resisting the move? Is it because the web is really the preserve of the young and the middle-class? …………we…
The power of values

The power of values

Values are powerful, not as a set of words displayed behind reception but as a set of shared beliefs that express who you are and what’s important to you  organisation. The best values guide the choices you make and the way you act. For us creating great brands and great customer experiences starts with powerful values. Brands are created by…

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current brand values and to help develop new…
On the road with Nissan

On the road with Nissan

  When one of our partner communications agencies approached us and asked us what we thought we could find out about the UK van market and more specifically the views of drivers and fleet managers, our first thoughts turned to the picture of the stereotypical white van driver, driving badly, on the phone, forcing others off the road. We knew…
The reach of a good report

The reach of a good report

Synergy Healthcare, working with Scott PR, commissioned us to write a paper on the hot topic of outsourcing in the NHS. Starting with a thorough literature review to help position the topic we went on to interview opinion-formers from the NHS and academia, economists, lawyers, trade union leaders and private sector contractors. It was a fascinating project which we launched…