Brand/Marketing

The power of values

The power of values

Values are powerful, not as a set of words displayed behind reception but as a set of shared beliefs that express who you are and what’s important to you  organisation. The best values guide the choices you make and the way you act. For us creating great brands and great customer experiences starts with powerful values. Brands are created by…

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their Students' Union brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current Students' Union brand values and…
On the road with Nissan

On the road with Nissan

  When one of our partner communications agencies approached us and asked us what we thought we could find out about the UK van market and more specifically the views of drivers and fleet managers, our first thoughts turned to the picture of the stereotypical white van driver, driving badly, on the phone, forcing others off the road. We knew…
Lincoln Students’ Union

Lincoln Students’ Union

  Wow – we love this plan! James and the team produced this fantastic strategic plan which sets the bar for the students’ union sector. It’s a great example of how customer/student experience can drive change and growth linking – every action has an evidence base and is measurable. It provided the impetus to speak to the university about changing…