Brand

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
Do brands’ ethics matter to students?

Do brands’ ethics matter to students?

S'tudents are often portrayed as being the ethical pioneers. To see if this rings true, our videographer took to the streets to ask some students what branded products they were carrying and whether they considered the ethics of a brand before making a purchase. What did we find out? There is a lack of knowledge about which brands are ethical.…
Bristol SU – The power of a brand to connect with students

Bristol SU – The power of a brand to connect with students

Bristol SU has undergone a significant transformation in the last 4 years from a failing organisation in significant debt into a successfully functioning business with an annual turnover of £3-4 million, representing a body of approximately 20,000 students. In 2015, the Union commissioned Alterline to develop a new brand for them which would help them connect more effectively with their…

New project announcement:

Bone Cancer Research Trust: The next chapter 

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To-date they have funded research projects totalling over £2.2m and offered vital support to affected families.

With their 10th anniversary fast approaching, the Trust has commissioned Alterline to help them shape their strategy for the future. At the core of the project will be a quantitative and qualitative research study that captures the impact bone cancer has on those affected. This new, unique evidence base will put people affected by bone cancer at the heart of the Trust’s strategic objectives, and help build a brand personality that aligns with the Charity’s audience.

“We have come such a long way in just 10 years, but we have high ambitions to drive our research and work even further and faster. Bone Cancer Research Trust must be all ears if we’re going to ensure that we can offer the services, information and support that primary bone cancer patients and their families need. I’m confident that our partnership with Alterline will really help us understand people’s experiences and put this at the very core of our work.” 

– Julie Harrington, CEO of The Bone Cancer Research Trust

 

The Power of Photography

The Power of Photography

Presenting reality through photographic images is a powerful form of storytelling. The decisions a photographer makes about composition, lighting, camera angles and colour are what separates a snapshot from a photograph. As a photographer I make creative decisions in my work to present beauty in what I see; allowing the stories we uncover through research to be understood by our…
The power of values

The power of values

Values are powerful, not as a set of words displayed behind reception but as a set of shared beliefs that express who you are and what’s important to you  organisation. The best values guide the choices you make and the way you act. For us creating great brands and great customer experiences starts with powerful values. Brands are created by…

A brand is the sum of a thousand small gestures

When Hallam Students' Union, asked us to help them assess their brand and create and embed a set of brand values that would connect with their members, I had this quote from Disney in mind... We believe that brand is about values and experiences rather than images and logos. To understand the current brand values and to help develop new…
Lincoln Students’ Union

Lincoln Students’ Union

  Wow – we love this plan! James and the team produced this fantastic strategic plan which sets the bar for the students’ union sector. It’s a great example of how customer/student experience can drive change and growth linking – every action has an evidence base and is measurable. It provided the impetus to speak to the university about changing…