Hidden Heartache – The untold story of bowel cancer
  • March 31, 2016

Hidden Heartache – The untold story of bowel cancer

"The team at Alterline worked hard to deliver a very comprehensive report that told a strong story about what people with bowel cancer and their families face. For many people who took part, it was the first time that they’d been able to express what they were going through. The finished report is a powerful read and call to action, and is being used across the charity including media, fundraising, policy and campaigns." 
Elspeth Massey, Head of Communications

Every year in the UK more than 41,000 people are diagnosed with bowel cancer and it’s the second biggest cancer killer.  But if diagnosed early, more than nine in ten people survive.

Beating Bowel Cancer is the UK’s leading charity supporting the patients, family and friends affected by the condition. The charity’s vision is of a world where bowel cancer is beaten. To get there the charity needs to continue to grow, develop and influence others.

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With this in mind the charity commissioned Alterline to undertake a comprehensive research project.  The study was designed to provide an enhanced and detailed understanding of what life is like for those people affected by bowel cancer and find out how their information and support needs are changing and evolving.

Abandoned, helpless and with nowhere to turn are just some of the words used by patients and their families and friends to describe the impact of bowel cancer. Revealingly spouses and close relatives are struggling to cope. Our study reveals that for many, the shadow of the illness is never far away and, above all, they need support and help; be it talking to others in a similar position or talking to experts.

The report and findings have been featured in various publications, click the links below to read more....

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