Marketing

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
Understanding unnecessary visits to A&E

Understanding unnecessary visits to A&E

West Hampshire Clinical Commissioning Group (CCG) like many CCGs is keen to reduce the number of “unnecessary” visits to accident and emergency (A&E) departments across the region and decided to design a communications campaign based on an improved knowledge and understanding of patient behaviour. Some initial exploratory work helped the CCG identify a number of sub-groups who were making “unnecessary” visits…
On the road with Nissan

On the road with Nissan

  When one of our partner communications agencies approached us and asked us what we thought we could find out about the UK van market and more specifically the views of drivers and fleet managers, our first thoughts turned to the picture of the stereotypical white van driver, driving badly, on the phone, forcing others off the road. We knew…