Health

Working with Alterline to embed patient-centricity

Working with Alterline to embed patient-centricity

As patient-centricity becomes increasingly important to the pharmaceutical business model, methods that enable deeper and more personal connections to patients’ lives are crucial. Alterline is a specialist, qualitative research consultancy working to embed patient-centric practices. Our approach is based upon a fundamental principle: patients are first and foremost people; people who live complex, emotional and demanding lives. True patient-centricity means…
Public and Clinician Engagement in Clinical Research

Public and Clinician Engagement in Clinical Research

Clinical research plays an essential role in the development of new medical initiatives from understanding patient behaviour through to the testing of life-changing drugs. This research can only be conducted with the participation of patients and clinicians and current levels of participation fall well short of what is required. Alterline were commissioned by the University Hospital Southampton (UHS) and the Clinical Research Network:…
New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
Hidden Heartache – The untold story of bowel cancer

Hidden Heartache – The untold story of bowel cancer

  "The team at Alterline worked hard to deliver a very comprehensive report that told a strong story about what people with bowel cancer and their families face. For many people who took part, it was the first time that they’d been able to express what they were going through. The finished report is a powerful read and call to…
Growing up with Cystic Fibrosis: My student experience

Growing up with Cystic Fibrosis: My student experience

Being a student is a life changing experience for everyone; but Jodie's university years have been particularly unique. In our short film 'Growing up with cystic fibrosis', we explore Jodie’s student experience following her life-changing lung transplant at the age of 18. For information on joining the Organ Donor register please click here. Jodie spent a day with Noz and Meg from our team earlier…

New project announcement:

Bone Cancer Research Trust: The next chapter 

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To-date they have funded research projects totalling over £2.2m and offered vital support to affected families.

With their 10th anniversary fast approaching, the Trust has commissioned Alterline to help them shape their strategy for the future. At the core of the project will be a quantitative and qualitative research study that captures the impact bone cancer has on those affected. This new, unique evidence base will put people affected by bone cancer at the heart of the Trust’s strategic objectives, and help build a brand personality that aligns with the Charity’s audience.

“We have come such a long way in just 10 years, but we have high ambitions to drive our research and work even further and faster. Bone Cancer Research Trust must be all ears if we’re going to ensure that we can offer the services, information and support that primary bone cancer patients and their families need. I’m confident that our partnership with Alterline will really help us understand people’s experiences and put this at the very core of our work.” 

– Julie Harrington, CEO of The Bone Cancer Research Trust

 

Patient experience improvements

Patient experience improvements

We’ve just finished the ninth wave of patient experience research with the Trafford division of Pennine Care NHS Foundation Trust, systematically improving the way the service captures patient experience feedback across its community clinics and home visits and drives change. The team are using the research to drive real quality improvements across the organisation.  
Understanding unnecessary visits to A&E

Understanding unnecessary visits to A&E

West Hampshire Clinical Commissioning Group (CCG) like many CCGs is keen to reduce the number of “unnecessary” visits to accident and emergency (A&E) departments across the region and decided to design a communications campaign based on an improved knowledge and understanding of patient behaviour. Some initial exploratory work helped the CCG identify a number of sub-groups who were making “unnecessary” visits…

New project announcement:

The Brain Tumour CharityPrint

The Brain Tumour Charity is at the forefront of the fight to defeat brain tumours. Their new five-year strategic plan is focused on a bold vision of “A world where brain tumours are defeated” supported by five key goals: doubling survival rates, improving quality of life, improving diagnosis times, helping more people and improving the NHS experience.

To get them closer to their vision the Charity has commissioned Alterline to generate new and credible evidence about the impact brain tumours have on the lives of people affected. This ground-breaking research will include a large scale quantitative survey followed by in-depth online diaries and video interviews. The report, due to be published in Spring 2015, will tell the stories of people living with brain tumours and evidence the impact the condition has on their lives.

“Every day as a charity we hear incredibly powerful and moving stories from the people we support. We’ve commissioned Alterline to capture, document and tell these stories. The report will help us explain to the public, policy makers and health professionals why our fight to defeat brain tumours and improve the quality of life of those affected is so vital.”

 Sarah Lindsell, Chief Executive of The Brain Tumour Charity