National Osteoporosis Society: using evidence, empathy and collaboration to reshape support and information
New project announcement:
Bone Cancer Research Trust: The next chapter
The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To-date they have funded research projects totalling over £2.2m and offered vital support to affected families.
With their 10th anniversary fast approaching, the Trust has commissioned Alterline to help them shape their strategy for the future. At the core of the project will be a quantitative and qualitative research study that captures the impact bone cancer has on those affected. This new, unique evidence base will put people affected by bone cancer at the heart of the Trust’s strategic objectives, and help build a brand personality that aligns with the Charity’s audience.
“We have come such a long way in just 10 years, but we have high ambitions to drive our research and work even further and faster. Bone Cancer Research Trust must be all ears if we’re going to ensure that we can offer the services, information and support that primary bone cancer patients and their families need. I’m confident that our partnership with Alterline will really help us understand people’s experiences and put this at the very core of our work.”
– Julie Harrington, CEO of The Bone Cancer Research Trust
New project announcement:
The Brain Tumour Charity
The Brain Tumour Charity is at the forefront of the fight to defeat brain tumours. Their new five-year strategic plan is focused on a bold vision of “A world where brain tumours are defeated” supported by five key goals: doubling survival rates, improving quality of life, improving diagnosis times, helping more people and improving the NHS experience.
To get them closer to their vision the Charity has commissioned Alterline to generate new and credible evidence about the impact brain tumours have on the lives of people affected. This ground-breaking research will include a large scale quantitative survey followed by in-depth online diaries and video interviews. The report, due to be published in Spring 2015, will tell the stories of people living with brain tumours and evidence the impact the condition has on their lives.
“Every day as a charity we hear incredibly powerful and moving stories from the people we support. We’ve commissioned Alterline to capture, document and tell these stories. The report will help us explain to the public, policy makers and health professionals why our fight to defeat brain tumours and improve the quality of life of those affected is so vital.”
Sarah Lindsell, Chief Executive of The Brain Tumour Charity