Customer experience

Public and Clinician Engagement in Clinical Research

Public and Clinician Engagement in Clinical Research

Clinical research plays an essential role in the development of new medical initiatives from understanding patient behaviour through to the testing of life-changing drugs. This research can only be conducted with the participation of patients and clinicians and current levels of participation fall well short of what is required. Alterline were commissioned by the University Hospital Southampton (UHS) and the Clinical Research Network:…
New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
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Arthritis Care – Strategic Planning

Strategic planning is an area we’ve worked with clients on since day one at Alterline. We love it because this is, needless to say, meaty strategic stuff! Working with the board and senior management team to re-shape and re-direct an organisation. It fits very closely with what we want to do as an agency i.e. research that drives action, it…