Customer experience

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

New brand for the Bone Cancer Research Trust: ‘Until there’s a cure’

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To date, they have funded research projects totalling over £2.2m and offered vital support to affected families.Approaching their 10th anniversary, the charity commissioned Alterline to help develop a new strategy and brand to ensure Bone Cancer…
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Arthritis Care – Strategic Planning

Strategic planning is an area we’ve worked with clients on since day one at Alterline. We love it because this is, needless to say, meaty strategic stuff! Working with the board and senior management team to re-shape and re-direct an organisation. It fits very closely with what we want to do as an agency i.e. research that drives action, it…