New project announcement:

Bone Cancer Research Trust: The next chapter 

The Bone Cancer Research Trust has come on an incredible journey since it was founded by a dedicated group of bereaved parents in 2006. To-date they have funded research projects totalling over £2.2m and offered vital support to affected families.

With their 10th anniversary fast approaching, the Trust has commissioned Alterline to help them shape their strategy for the future. At the core of the project will be a quantitative and qualitative research study that captures the impact bone cancer has on those affected. This new, unique evidence base will put people affected by bone cancer at the heart of the Trust’s strategic objectives, and help build a brand personality that aligns with the Charity’s audience.

“We have come such a long way in just 10 years, but we have high ambitions to drive our research and work even further and faster. Bone Cancer Research Trust must be all ears if we’re going to ensure that we can offer the services, information and support that primary bone cancer patients and their families need. I’m confident that our partnership with Alterline will really help us understand people’s experiences and put this at the very core of our work.” 

– Julie Harrington, CEO of The Bone Cancer Research Trust