Archive For July, 2017

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Working with Alterline to embed patient-centricity

Working with Alterline to embed patient-centricity

As patient-centricity becomes increasingly important to the pharmaceutical business model, methods that enable deeper and more personal connections to patients’ lives are crucial. Alterline is a specialist, qualitative research consultancy working to embed patient-centric practices. Our approach is based upon a fundamental principle: patients are first and foremost people; people who live complex, emotional and demanding lives. True patient-centricity means…