Archive For July, 2016

1 articles
The Power of Ethnography: Driving improvements in university libraries

The Power of Ethnography: Driving improvements in university libraries

Ethnography literally means ‘a portrait of a people’. An ethnography is a written description of a particular culture – the customs, beliefs, and behaviour – based on information collected through fieldwork.Marvin Harris - Anthropologist Developed from the academic discipline of cultural anthropology, ethnography is the study of people in their natural environment. It is increasingly being used by market researchers…